Robert S. Hull

Founder & President, Adaptive Planning

Robert S. Hull is the Founder and President of Adaptive Planning, a pioneer in SaaS-based corporate performance management solutions. With over 20 years of executive and financial management experience, Rob has a proven track record of building market-leading, venture-backed businesses and high-performing teams.

Drawing on his extensive experience as a CFO, Rob founded Adaptive Planning with the vision of providing CFOs with an intuitive, SaaS-based solution to streamline corporate planning and performance management. His unique perspective combines expertise in leading corporate planning and reporting as a CFO with hands-on experience as an operational manager contributing to planning processes.

Professional Background

Before founding Adaptive Planning, Rob held leadership roles including:

• CEO of ChemTracker

• CFO of LoopNet

• CFO of Risk Management Solutions

Throughout his career, Rob has successfully raised over $40 million in equity and debt capital and completed several successful mergers and acquisitions. He has been deeply involved in SaaS-based companies for over a decade and frequently speaks on topics such as corporate planning and SaaS innovations.

Earlier in his career, Rob was a consultant with Booz, Allen & Hamilton, where he honed his strategic and analytical skills.

Education

Rob holds a Bachelor of Arts (B.A.) in Economics from Stanford University, providing him with a strong foundation in business and financial strategy.